TYPES OF RESEARCH

SMRG has worked with hundreds of satisfied companies across all industries and sizes.  From Fortune 100 organizations looking to increase market share to start-ups looking to tackle barriers to entry, SMRG has successfully served companies ranging from Healthcare to Life Sciences to Financial Services to Consumer Goods.

MARKET OPPORTUNITY

Market Understanding / Unmet Needs

KOL / Payer Research (Healthcare)

TPP Opportunity Assessment

Concept Testing

Input into Clinical Trials / Identify meaningful endpoints

Insight Mining

Sphere of Influence / KOL Mapping

Needs Assessment / Gap Analysis

Segmentations

PRE-LAUNCH

HCP Motivations & Drivers (Healthcare)

Patient/Consumer Emotional Insights/needs

Attitudes & Behavior

Positioning Development

Advertising & Communication Development

Detail Aid Development / Evaluation

LAUNCH

Disease Awareness Campaigns Development (Healthcare)

Brand Campaign Development / Evaluation

Positioning Support

Profile Acceptance

Materials Development for patients / carers

POST LAUNCH

Ad Testing

Message Refinement

Monitoring Brand Awareness and Usage

Sales Campaign Effectiveness

PRODUCT OPTIMIZATION & BRANDING

Evaluating New Opportunities

Changing Attitudes &  Behavior

Observation Research (Ethnography)

Brand Health Check

Physician: Patient Dialogue Research (Healthcare)

Drivers and Barriers to Prescribing (Healthcare)

Customer Portrait Research

WE WORK ON THE PRODUCT LIFECYCLE

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INDUSTRIES
METHODOLOGIES
TYPES OF RESEARCH