Raj is a multi-industry and multi-discipline professional with over 20 years of client and stakeholder-facing experience. He specializes in having the pertinent conversations with key opinion leaders and customers, to best understand the end user and the strategies for successfully bringing products and services to market.
Raj has honed his market research experience by identifying and understanding the goals of each individual project. His focus is on the emotions, attitudes, behaviors, opinions and feedback of respondents. It is through this that Raj aims to best position decision makers and management with the information needed to maximize benefits for their market, organization and stakeholders.
Raj graduated with a BS in Finance, with a minor in international marketing, from the University of Illinois at Urbana-Champaign. Described as a versatile, sharp generalist by colleagues and clients, Raj has demonstrated his analytical capabilities by handling P/L for Bank of America’s Structured Credit Products desk and by being Six Sigma certified for improving its trading operations. He has also demonstrated his communications skills, through B2B Account Director roles in industries ranging from: Manufacturing to Software-as-a-Service to Human Resources/Talent Management to Branded Digital Content and to Entertainment. Raj is an active listener and is very adept at conducting and having conversations with individuals that extract true feelings and actionable information--skills he developed through successful completion of the Improvisation and Writing tracks at the world famous Second City.