Experience using technology, such as WebEx/InterVu for presenting stimuli
Online qualitative research
Online chats
Bulletin Boards
Online communities
Diary Research
Narrative research
Mock jury research
Our Unique Approach to Gathering Insights
For multi-phase projects that aim to move to ‘action’ more quickly, SMRG has successfully used a 5 step innovation process, with the goal to deliver marketing communications that truly impact behavior.
Ideation
The project is designed guidelines set.
Evaluation
Assessment of concepts without bias and identification of improvement.
Incubation
Concept testing takes place, often in multiple steps.
Validation
Data is analyzed and implications of the research developed to provide actionable outcomes.
Expansion
Because the innovation process can occur at any time, new ideas can be introduced in the expansion phase.
